Challenge: How do you keep your digital marketing efforts coordinated across a wide range of digital channels?

Solution: One shared digital marketing calendar that automatically combines upcoming individual channel plans into a single source of truth.

Modern marketing teams let channel owners manage work their own way. But with content being published by different teams and new channels popping up all the time, marketing efforts become fragmented—and impact is lost. With no unified place to check what other channels are up to, marketing teams can easily miss big opportunities for cross-channel collaboration.

The Challenge with Building & Maintaining a Digital Marketing Calendar

Keeping your brand relevant requires an omni-channel approach to marketing with multiple channel-specific teams contributing to your brand narrative across an array of digital channels. Channels teams such as email, web, social, editorial, require their own space to plan, manage, and execute their channel-specific digital marketing plans. 

Email teams manage their own email marketing calendar, web teams run their own web content calendar, editorial teams run their own editorial content calendar, and so on. 

Marketing channel calendars get built at the cost of visibility. When you need a single view of all your digital marketing efforts, it’s next to impossible to pull all the content together for a cohesive view. 

Digital marketing calendars that manually roll-up content across all channels doesn’t work either as it’s the teams that incur the overhead of updating another calendar and they inevitably stop updating your spreadsheet. Back to square one.

Digital Marketing Calendar from Planstack

What sets Planstack apart is the ability for every team to manage their own set of calendars, while using Planstack properties to create new calendars that automatically pull content from any other calendar. Perfect for digital marketing calendars that need to pull content from a wide range of calendars and display content organized by marketing channels.

Digital Marketing Calendar Live Demo

How do I build a digital marketing calendar?

First, give your channel-teams a place for their plans. An email calendar will be organized differently than a social media calendar. Planstack is the ideal place for marketing teams to create their individual calendars, configuring them to fit their unique workflows. 

Second, create a unified taxonomy for your marketing work. With Planstack, teams create entries on their own calendars and tag them with properties, which can represent anything from status, author, campaign, and marketing channel. Properties give content structure and enable different views, filtering, and even new calendars. 

Finally, create new calendars with filtered views that pull content from other team’s calendars, automatically. Build a digital calendar and organize content from all other channels. No need to duplicate content any longer or ask teams to update another calendar.

Digital Marketing Calendar

Need to see how a cross-channel marketing campaign is coming to life? Use Planstack for a rolled-up view of a single campaign for a great marketing campaign calendar. As teams such as email, web, and social all tag their content with campaign-specific properties, new views can be created that automatically pull-in content from multiple workspaces. No need to duplicate content from one calendar to another. 

A Planstack digital marketing calendar is the ideal place for marketing teams to create and align their individual plans. Create calendar entries for each plan, tag them with custom properties, and let marketing managers and team members create their own filtered views—instantly arranging upcoming plans in the most relevant way for them.

Move your digital marketing calendar to Planstack and start experiencing the benefits of an easy-to-use, automated, and presentable calendaring solution.