Challenge: How can the PR team sync its plans with the rest of the company?
Solution: A shared PR calendar that everyone can collaborate on and review.
PR teams have to coordinate comms with many different parts of a business, which means they receive and request info from all over the place. Without a transparent, centralized place to organize it all, the PR team ends up chasing other teams for scattered info. And once they send it over, other teams can’t easily discover how the PR team plans to use the info—and when.
A Planstack communications calendar lets everyone contribute to upcoming PR plans in the same place. Other teams can review and add content to calendar entries directly, while the PR team has a single calendar to request and store the info it needs. Planstack makes your communications plan simple, cross-functional, transparent—and easy to present to leadership.